Display Technologies is a British screen brand that thinks the rest of the image path through as well: masking, mirror systems, projector enclosures and ventilation. Prime Theaters is exclusive distributor for Germany and Austria, supplying home cinema specialists, integrators and trade dealers.
Why the screen decides the image
In project planning the projector gets the attention and the screen gets whatever budget is left. That is the wrong order. The fabric determines how much light comes back, how evenly it is spread across the surface, how much stray light from the room lifts the black level, and whether sound can pass through the surface or not. A very good projector on a mediocre screen delivers a mediocre image.
The second underrated point is format. Films arrive in different aspect ratios, and a fixed 16:9 image means grey bars remain on the surface for every widescreen film. Grey, not black, because an unlit area of fabric stays visible. Masking runs black velvet across that area, and the image subjectively gains more contrast than it would from most upgrades to the electronics.
That is exactly where Display Technologies comes in: the brand treats screen, masking and projector installation as one connected task rather than three separate products from three suppliers.
The product lines
The screens are made to measure, with formats determined by the room rather than by a table of inch sizes in a catalogue. Alongside them are the components needed around the projector in a cinema room.
- Fixed frame screens: Frontier with a velvet frame, Contempo with a slim bezel, Outline as a reduced permanent installation
- Masking: the Dynamic range with motorised masks, two-way left and right, two-way top and bottom, or four-way
- ArtMask: a retractable large-format artwork that covers and protects the screen surface when not in use
- Mirror systems: folding mirrors for ceiling and side wall, motorised and lowerable as well, for when the projector cannot sit on the image axis
- Projector environment: ceiling mounts, acoustically insulated hushboxes, inline fans with control, and apertures for projection from an adjacent room
The mirror and hushbox components are the part you only come to appreciate when a project needs them. If the client does not want to see or hear the projector in the cinema room, there are exactly three routes: into an adjacent room through an aperture, into an insulated enclosure, or via a folding mirror from a position that is structurally possible. All three come from one source.
Typical projects
Most common is the dedicated home cinema with a fixed image width and motorised masking. The client sees a clean black frame around every format, and that is the effect that regularly settles the decision during a demonstration.
The second case is the living room cinema where the screen is not meant to be permanently visible. Here either an ArtMask solution is used or a combination of screen and concealed projector position. Both are projects where design carries at least as much weight as technology, and the specialist company is judged on the visual integration.
The third case is refurbishment: an existing cinema gets a new projector, and the screen already in place suddenly becomes the bottleneck because gain, image width or format orientation no longer fit. In those projects we replace the fabric specifically instead of the whole installation.
What should be settled before planning
The first decision is format orientation. Should the image width stay constant and the height change, or the other way round? That determines which masking variant makes sense at all, and the answer sets the frame dimensions. Decide it after the drywall is up and the choice has already been made for you.
Second, the question of whether the loudspeakers go behind the fabric. If they do, the screen surface has to be acoustically transparent, and that costs light and places additional demands on the distance between loudspeaker and fabric. If they do not, the image gains, and the front channels need a place beside or below the surface. That decision comes before shell planning, not after.
Third, the mounting situation: wall construction, load capacity, access for the masking motors and a power supply at the screen position. And fourth, a look at ambient light. High gain does not compensate for a bright room, it only narrows the viewing angle and makes the illumination less even. Where residual light remains, the discussion belongs to room design, not to fabric selection.
What we add as exclusive distributor
Because everything is made to measure, ordering is not a matter of picking a part number. We go through the dimensions with you, check format orientation and masking variant against the room geometry, and match the fabric to the projector and the intended image width instead of repeating a recommendation from the catalogue.
As exclusive distributor for Germany and Austria we are your contact for quotation, lead time and special dimensions, and for questions about the construction we bring the manufacturer in. Price lists and project terms are available to specialist companies in the dealer area.
Frequently asked questions
Which Display Technologies products does Prime Theaters distribute?
As exclusive distributor for Germany and Austria we distribute the Display Technologies range: fixed frame screens, motorised masking systems, ArtMask solutions, folding mirrors and mirror lowering systems, as well as ceiling mounts, hushboxes, ventilation components and projection apertures.
Who can buy Display Technologies from Prime Theaters?
We supply trade only: home cinema specialists, system integrators, electrical contractors and trade dealers. End customers are referred to an authorised reseller in their region. If your company would like to start working with us, a short message through the contact form is enough.
Are the screens available in custom sizes?
Yes, the screens are made to measure. Tell us the image width, the intended format orientation, the masking variant and the mounting situation, and we will establish feasibility and fix the frame dimensions with you before the drywall goes up.